As the only online charter booking platform that works solely in the best interest of clients and operators, we know the importance of a great partnership that works for the long-term.Connect Your Fleet to SimpleCharters
Since 2012, we’ve enabled charter clients to search real-time pricing and instantly book charter aircraft. By delivering a great customer experience and consistently exceeding expectations, we’ve grown steadily through customer referral to more than 4,000,000 passenger miles per year.
Every itinerary search on SimpleCharters is powered by our machine learning pricing algorithm enabling charter customers to get guaranteed real-time pricing and instantly book charter aircraft. Our clients are ecstatic to be rid of lead forms, quote requests and cumbersome booking processes.
The SimpleCharters machine learning pricing algorithm connects directly to the scheduling systems of great charter operators to find the ideal aircraft that is ideally positioned for an itinerary, significantly saving on repositioning costs (average of 12% savings). We call this an Ideal Position Price.
Our concierge team is available every step of the way, from recommending the best aircraft for a mission based on passengers, pets and parcels to coordinating your catering and ground transportation with the FBO. With SimpleCharters, charter clients get our complete concierge support without the membership fee.
When a client books on SimpleCharters.com, they are seeing real quotes based on real-time fleet schedules with guaranteed pricing and guaranteed recovery.
By selecting the ideally positioned aircraft for each itinerary, clients realize an average of 12% savings on bookings costs.
We’re uniquely aligned with the interests of great charter operators who want to find great charter clients, and we understand what it takes to build a business that works for the long haul.
No more endless quote requests for price shoppers and tire kickers. Only after a client books and pays for their charter flight on SimpleCharters do we engage our charter operators to place the booking based on fleet positioning. Ask a charter operator you know and they will tell you... "When SimpleCharters calls, it’s gold."
We do not operate an in-house fleet to save the most lucrative routes for ourselves. 100% of our charter bookings are placed with our hand-vetted Part 135 charter operators based on fleet positioning, ensuring a steady stream of profitable business for great charter operators.
Our sourcing team controls costs by selecting the aircraft that is ideally positioned for an itinerary, significantly reducing repositioning costs for charter clients. As opposed to typical charter brokers, jet cards and membership programs, we never have to “beat down” charter operators on pricing to ensure profitability.
By focusing our efforts on selecting ideally positioned aircraft, we provide best-in-market pricing for charter clients while providing important benefits to charter operators interested in sustainable, long-term growth:
Because SimpleCharters is already holding payment from the customer and has a good idea about the wholesale price, Rennia Aviation closes more than 20% of SimpleCharters' quote requests. The typical close rate for requests that come via the standard marketplace channels is 1.5%-to-3%.
Chances are you’ve already received a charter booking from SimpleCharters, or you know an operator who has. If you didn’t know any better, you might confuse us with a typical broker, except we have a significantly higher conversion rate, happier clients and happier staff.
Currently our pricing algorithm is 90% accurate (e.g., 9 out of 10 bookings are successfully and profitably sourced at the price determined by the algorithm).
For the 1 out of 10 bookings we receive that the algorithm price was incorrect (e.g,. the eligible aircraft were all not available or were all out of position, requiring a further away aircraft to reposition farther than estimated to complete the trip), the real work behind the scenes at SimpleCharters begins.
When all of the aircraft selected by our pricing algorithm prove unavailable (e.g., under maintenance, no crew available, away from estimated position, or otherwise unavailable), our immediate concern is making sure our booked client has a successful trip. We quickly engage our client with 1 of 2 options:
Almost always, our clients understand and appreciate our efforts to make sure they have a successful trip even if the repositioning costs are higher than was originally expected. Once our client's needs are met, we get to work behind the scenes improving the algorithm for the future.
We have two primary ways of improving our algorithm's accuracy over time:
For the availability and positioning component of our machine learning algorithm, our system is constantly monitoring live air traffic patterns to make both long-term (e.g., seasonal) and short-term (e.g., next 72 hours) predictions on which aircraft are likely to be available to do trips and where they are most likely to inbound reposition from prior to a trip, followed by where they are most likely to outbound reposition to after completing a trip. Every day our system gets smarter and more accurate for predicting which charter aircraft are likely to be available, and what repositioning will likely be required to complete a trip.
For the pricing component of the machine learning algorithm, every quote we receive from a charter operator is analyzed to understand how they would like to price their aircraft. Taking into account likely positioning, peak vs non peak, or other aircraft specific or operator specific business practices, we update our pricing model to accurately reflect how the operator would like to price their aircraft. Every day our system gets smarter and more accurate at predicting pricing for charter aircraft.
When you connect your forward-looking fleet schedule in your Flight Management Software (FMS) to SimpleCharters, you enable our algorithm to find the ideal charter bookings for your fleet’s scheduled positioning. This enables you to fill in idle time between trips, replace existing scheduled repositioning with paid bookings for compatible routes, and fill empty legs without additional effort from your office staff.
In turn, by reducing repositioning costs for clients, we dramatically increase the conversion rate for bookings for routes where your fleet is ideally positioned. The net effect is 300-500% growth in bookings from SimpleCharters, and significantly improved profitability.
We analyze tail numbers, scheduled departure and arrival times, departure and arrival airport codes, and event types (e.g., Part 135 trip, Part 91 trip, maintenance event, etc.). We do not access any personally identifiable information for customers, passengers or crew.
Most FMS integrations can be enabled with either an email to your vendor, or clicking a button in the FMS application. Most integrations are completed the same day of inquiry.
We do not charge access or licensing fees to connect your FMS to SimpleCharters. Some FMS vendors do charge an additional fee to connect to third parties via API, though this is rare.
We’ll walk you through the simple process and make sure you successfully connect your schedule to SimpleCharters.
Submit the form below and we'll schedule 20 minutes to walk you through how SimpleCharters will grow your charter bookings and help turn on the integration between your FMS and SimpleCharters.